Ecuador, a leading global producer of fine and aromatic cocoa, has made significant strides in production and processing. These advancements are enhancing the quality of Ecuadorian cocoa and transforming agricultural practices and the crop's socioeconomic impact.

The National Cacao and Chocolate Fair, known as Chokao, aims to generate business worth around $15 million. Organized by the National Association of Cacao Exporters of Ecuador (Anecacao), it will take place from September 10th to 12th, 2024, in the province of Guayas.

On March 15th, 2024, in cities like Quito, Loja, and Guayaquil, various stakeholders including entrepreneurs, archaeologists, tour guides, and chocolate producers gathered to strengthen the Cocoa Origin Route, a crucial project for Ecuador's international projection.

Cocoa tourism in Ecuador has been gaining popularity in recent years, offering visitors the opportunity to immerse themselves in cocoa culture from plantation to chocolate making.